- Women's Aid 24hr National Freephone Helpline number will feature on Deliveroo rider bags to raise awareness of the service
- Deliveroo launches in-app fundraiser with ten restaurant partners across Ireland to support Women's Aid vital work
- This partnership comes as Women's Aid saw a 43% increase in the number of women reaching out for support during the pandemic
30 May 2022: Deliveroo Ireland has today announced its partnership with Women's Aid to support its 24hr National Freephone Helpline which offers confidential information, support and understanding to women in the Republic of Ireland experiencing domestic violence. The service also supports family members, friends, and professionals who have concerns about a person they know or are working with, who might be experiencing domestic violence and abuse.
Deliveroo sees female safety as a priority and with the increase of domestic violence cases across Ireland, it's a cause the company is extremely passionate about. During 2020, 29,717 contacts were made with the Women's Aid Helpline service, this represented a 43% increase in the number of women reaching out to the charity for support during the Covid-19 pandemic.
Deliveroo riders, easily recognisable in their bright teal kit, will feature the 24hr National Freephone Helpline number on their famous delivery bags, whilst delivering meals throughout cities across Ireland. The initiative is designed to raise awareness of the service which empowers women to identify what is happening to them within their relationship and supports them to stay safe, as well as any children impacted by the relationship.
In addition to promoting the helpline through its rider network, Deliveroo Ireland has launched an in-app fundraiser which will allow Deliveroo customers to make donations to Women's Aid when ordering with ten select restaurant partners across Ireland including Zambrero, Chopped, Sano, Sprezzatura, Umi Falafel, Oak Fire Pizza, Jump Juice, Chimac, V-Face and Meltdown. Customers will be able to add a donation amount of either 50 cent, €1, €2 or €5 to their basket alongside their food order. 100% of the money raised will go towards supporting the Women's Aid 24hr National Freephone Helpline, as well as other essential services provided by the charity such as the One to One Support Service that provides in-depth information and support to women experiencing domestic violence.
This partnership is a part of Deliveroo's Full Life campaign - Deliveroo's long standing commitment to play an active role in Irish communities and work with its network of customers, restaurants, grocers and riders to support local neighbourhoods. ''
Commenting on the partnership Breffney Brass, Director of Deliveroo Ireland, said: "Deliveroo is proud to use our visibility in communities across Ireland to support the invaluable work of Women's Aid. Our restaurant partners and riders are well placed to shine a spotlight on the issues which impact society - that's exactly what our Full Life campaign is all about. Deliveroo wholeheartedly support's Women's Aid's ultimate aim to create a society which does not tolerate violence against women."
Sarah Benson, CEO of Women's Aid, stated: "Women's Aid strives to encourage society as a whole to better prevent abuse and increase protections for women and girls. We are heartened to see Deliveroo take this call to action seriously by shining a spotlight on the Women's Aid services through their rider network and we are so grateful to their restaurants and customers who are helping raise essential funds for Women's Aid so we can continue delivering our vital services."
Darragh Fanning, General Manager of Zambrero Ireland, commented: "We lost a beloved and much valued member of the ZamFam this year when Ashling Murphy's life was tragically stolen from her. Since then, we have been looking for ways to support organisations that combat violence against women in its many forms. When Deliveroo approached us about this initiative we lept at the opportunity to use our platform to help raise money for Women's Aid."
Notes to Editors
Women's Aid Ireland charity number 6491, charity registration 20012045. Fundraising live from 27/05/22 until 30/07/22. Geographical restrictions apply. IRE 18+
Full list of participating restaurants:
- Umi Falafel
- Oak Fire Pizza
- Jump Juice
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 170,000 best-loved restaurants and grocery partners, as well as over 190,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.
About Women's Aid
Women's Aid is a national frontline organisation working to prevent and address the impact of domestic violence and abuse including coercive control, in Ireland since 1974. They do this by advocating, influencing, training, and campaigning for effective responses to reduce the scale and impacts of domestic abuse on women and children in Ireland and providing high quality, specialised, integrated, support services. Its work includes operating the 24hr National Freephone Helpline 1800 341 900 and Instant Message Support Service www.womensaid.ie, mornings and evenings, 7 days a week. The organisation also provides Face-to-Face Support, Court Support, High Risk Support Project and Maternity Project. In addition to its frontline services, Women's Aid carries out public awareness campaigns, offers specialised Training and internal policy development and advocates for change.