6th April 2022: Deliveroo, the leading food delivery company, has appointed Breffney Brass as its Country Director for Ireland. The newly created role will lead Deliveroo's growth in Ireland, building on the company's commitment to this key market, working with more than 1,000 self-employed riders and over 1,800 restaurants across the country.
Breffney, originally from Cork, joined Deliveroo in 2016. Most recently, she was Chief of Staff to Deliveroo's Founder & CEO, Will Shu, and has led on rider engagement, global communications and policy for the company.
Breffney will have responsibility for Deliveroo's commercial and operational performance in Ireland. She brings a wealth of experience with her, specific to the Deliveroo business, having been consistently promoted within the company over the last six years.
Carlo Mocci, Chief Business Officer, UK&I, Deliveroo, said: "Ireland is an important market for Deliveroo where we see strong consumer demand and potential for great future growth. Breffney understands our business, riders, partners and customers inside-out and I'm delighted that she's taking all her experience and insight to help grow Deliveroo's offer across Ireland."
Breffney Brass, Regional Director for Ireland, Deliveroo, said: "I'm joining a brilliant team in Ireland. This is a really important period for the Irish hospitality industry and I look forward to continuing the work that we are doing to support and grow the great Irish restaurant and grocery businesses on our platform."
Breffney began her tenure at Deliveroo in the Corporate Communications department in 2016, before moving into operational strategy with her role focused on working with Deliveroo riders globally. In 2019, Breffney was promoted to Director of Global Communications & Policy and in 2020 also took over the role as Chief of Staff, a position she has held until this most recent appointment.
Prior to her career at Deliveroo, Breffney started out in Government Affairs and Management Consultancy. She holds a Masters Degree in International Politics from Trinity College Dublin and a BA Degree from University College Cork.